[EPUB] ✷ How Google Works By Eric Schmidt – Motyourdrive.co.uk

How Google Works summary How Google Works, series How Google Works, book How Google Works, pdf How Google Works, How Google Works aa2149936e Google Executive Chairman And Ex CEO Eric Schmidt And Former SVP Of Products Jonathan Rosenberg Came To Google Over A Decade Ago As Proven Technology Executives At The Time, The Company Was Already Well Known For Doing Things Differently, Reflecting The Visionary And Frequently Contrarian Principles Of Founders Larry Page And Sergey Brin If Eric And Jonathan Were Going To Succeed, They Realized They Would Have To Relearn Everything They Thought They Knew About Management And Business Today, Google Is A Global Icon That Regularly Pushes The Boundaries Of Innovation In A Variety Of Fields HOW GOOGLE WORKS Is An Entertaining, Page Turning Primer Containing Lessons That Eric And Jonathan Learned As They Helped Build The Company The Authors Explain How Technology Has Shifted The Balance Of Power From Companies To Consumers, And That The Only Way To Succeed In This Ever Changing Landscape Is To Create Superior Products And Attract A New Breed Of Multifaceted Employees Whom Eric And Jonathan Dub Smart Creatives Covering Topics Including Corporate Culture, Strategy, Talent, Decision Making, Communication, Innovation, And Dealing With Disruption, The Authors Illustrate Management Maxims Consensus Requires Dissension, Exile Knaves But Fight For Divas, Think X, Not % With Numerous Insider Anecdotes From Google S History, Many Of Which Are Shared Here For The First TimeIn An Era When Everything Is Speeding Up, The Best Way For Businesses To Succeed Is To Attract Smart Creative People And Give Them An Environment Where They Can Thrive At Scale HOW GOOGLE WORKS Explains How To Do Just That


10 thoughts on “How Google Works

  1. says:

    Data loving, diva accepting, knave hating smart creatives out to save the world and rescue us from the evil incumbents Ready to hear that again and again Good, because if there s one message the authors of How Google Works actually adhere to, it s that repetition doesn t spoil the prayer even when it does.For all the talk of pithy, to the point meetings, messages, and culture, this book sure is long A 3 year, 260 page effort that could and should have been condensed into a book half its size Chapters and their included sections feel disjointed and commonly rehash the same topics, only differing in what witty footnotes and CS puns they choose to add for flavor.The writing feels patronizing than anything, and at the end of the day I m not sure I actually learned too much The authors paint an idealized picture of not only Google, but of this concept of a smart creative that s so extreme it borders on absurdity They exaggerate the core values of the company e.g Don t be evil to comical proportions, and write as though every single action ever taken by the company has been entirely altruistic It s pandering, plain and simple With the recent NSA scandal and omnipresent net neutrality litigation, it s not enough to say we re working on self driving cars, we re the good guys That s not substance.When it comes to discussing, well, how Google works, don t expect much beyond surface level generics Worse, any mention of an interior struggle problem is purely perfunctory, intended to tease that coy humility while being quickly dismissed with a tone of our weakness is our strength that s so poignant it s impossible to miss the irony.The book is not without its merits, however It does a great job describing Google s early years, especially with regard to the impact of Larry Page The discussion around the interview process is also enlightening, and had me sitting there with a pen and paper trying to reason out one of the commonly asked riddles These sections, while great, are just ultimately too sparse.Google has done some amazing things, there s no discounting that But the title of this book is How Google Works, not Google We re awesome and here s why So between the pom pom waving and pats on the back, I was left trying to connect what substance I could to how I as a user, Google perceive the company Below is an example of that.In the latter half of the book, the authors discuss the importance of cutting the lifeline on products that aren t working They allude to an instance where a website moved the front page location of a failing section to a prominent position in order to make up for its shortcomings Makes sense why this is bad, but I couldn t get Google out of my mind From the outset it seems to betray one of their core axioms get it into the hands of the users ASAP well, we all know how that private beta turned out Not only that, but they re now doing exactly what they advised against by making it an integral part of their much successful Youtube to many users distaste Maybe I m wrong, but that s exactly what I d like to hear from the book Teach me, please That s why I m reading your book I don t know why I wrote that much, or why I m this upset I got the book as a gift and thought I d learn some cool new things about a company that s made such a huge and often positive impact on our world It s a shame because there was so much they could have talked about, but instead opted for something just short of a propaganda piece.Oh, and don t get me started on the substitution of the singular generic pronoun he with she Using he generically does not imply gender in colloquial English, and the switch just comes off as pretentious.


  2. says:

    If you re into stuff like this, you can read the full review.To Google or not to Google How Google Works by Eric Schmidt and Alan EagleI had my first run in with Google in 2005 as a customer and maybe, because of that, I ve read this book in a different light Over the years I ve found the Technology Giants experience sometimes incredibly frustrating I won t name any names in case you re wondering People who work with Technology on a day to day basis tend to look up to the Software giants with a stance of awe I always get the sense they think there s their way of doing things insert here a Technology Company of your choosing and then there s the way of the rest of us I quite agree with their take on the fact that one has to be super ambitious to get anywhere I also see things the Google way when it comes to the importance of having a moonshot thinking, ie, we have to aim for the stars not to the hill next door Most of the companies I know tend to assume that things are impossible, rather than starting from real world physics and figuring out what s actually possible That s the reason Google and other American Technology companies puts so much energy into hiring independent thinkers If one hires the right people and have big dreams, one usually gets there And even one fails, one will probably learn something important along the way.You can read the rest of my review elsewhere.


  3. says:

    A decent book about Google from it s former CEO and head of product I am only giving it 3 stars because a lot of it was too vague to be useful or stuff I already knew However every 5 or 10 pages there was a nugget, or reminder of something I knew but that was good to think about Also good to see a lot of this all written down in one place So worthwhile overall, though it did take me a while to plow through Eric spent a lot of time talking about product excellence In todays crowded market, products that are better than the rest are the ones that succeed Better design, functionality, even speed product excellence is now paramount to business success not control of information, not a stranglehold on distribution, not overwhelming marketing power There was also a lot of discussion about how to lead a engineering and product led organization which is absolutely critical in a technology company Also discussion how to scale a company and hire smart people Eric used the prhase smart creatives to describe the kind of people who will be successful in a technology company though I m not so sure they are such a new breed as he makes out But anyways identify smart creative people who like tech Then find those who have the biggest impact and give them to do, and lots of autonomy The below was another obvious yet interesting to think about philosophy of Google s A good question to ask in any new product or feature is always what technical innovation it has Basing products on technical insights has always been a core principle of Google, but its importance became even clear to us in 2009, when we reviewed our product line and started to see a pattern emerging The best products had achieved their success based on technical factors, not business ones, whereas the less stellar ones lacked technical distinction This is another quote that I think is a key to success and scaling a company The simple way to keep recruiting in everyone s job description is to measure it Count referrals and interviews Measure how quickly people fill out interview feedback forms Encourage employees to help with recruiting events, and track how often they do Then make these metrics count when it comes to performance reviews and promotions Recruiting is everyone s job, so grade it that way Other good tips keep details about projects people are doing in your phone address book so you can easily look them up anywhere Once a year write a self review and share it with the people you work with Clean out your inbox down to 5 emails or less each day In a fast paced business the best only way to get things done is relationships, so pay attention to those OKR s and why it s good to stretch yourself, and make them public 70 20 10 for resource allocation 70% on the core business, 20% on emerging, 10% on new The way to improve a product is to challenge your smart people Eg these ads suck


  4. says:

    How Google Works is an examination of one of Silicon Valley s tech giants the company culture, processes and philosophies I m a long time user and fan of Google and was curious to check this book out It was alluring but not groundbreaking I particularly enjoyed the chapter on Talent There were some interesting points and I enjoyed reading the complex questions interviewers should consider asking instead of the all too common, standard scripted ones we ve all been subjected to at one point or another A decent read if you have an interest in tech companies and business cultures.


  5. says:

    Just google it


  6. says:

    There is no one across the globe who does not use this site Wait Strike that out Let me rephrase this as The search engine of Google and its associated products and services are used by a wide variety of people across the globe barring mainland China The topic of Google in China is now a major case study and not one which this review can hope encompass The focus is here is on this small yet extremely impressive book about some of the inner workings of Google as viewed by Jonathan Rosenberg and Eric Schmidt Both of them have been long term Google employees yet still maintained their outsider POV s I should tell you upfront that my perspectives on this book are almost solely motivated by what I have seen, heard and experienced around me in the professional environ.The book is an overview of the business, people management and innovation practices that Google preaches and practices While we might not really understand how Google works from these pages, we do get to understand how Googlers work and what keeps them ticking in a generic way Eric and Jonathan touch some of the basic management aspects with reference to running any large corporation in a seamless way which include the company s way of handling recruitment, performance management, rewards and recognitions and building a vibrant work culture The key differentiator between Google and any other company in the technology space is the nature of its workforce In Eric and Jonathan s lingo, these are called the Smart Creatives highly adaptable, intelligent and a dynamic set of people who form the core of the company Being on a totally different plane of performance, it also tends to be equally important to manage these star performers in the right fashion Any manager you know will tell you that managing a star performer is a very dicey affair and one you have to put a lot of planning into So you can imagine what it would be to have a company full of such performers In the process of hiring and working with such a creative set of people, Google has also given the World a fair share of technology leaders the likes of Kevin Systrom, Marissa Meyer, Sheryl Sandberg , Andy Rubin and Nikesh Arora to name a few When you have such visionary individuals working for you, them wanting to move on to try something different is exceptionally high My personal favorites from this book are two aspects of running operations in a a technology company recruitment and communication Most organizations do not have a huge chunk of problems, most problems that they have are the ones they hire A wrong person in the wrong role will be the death of business as we know it and there are examples galore for this The companies who have a successful track record put in a lot of focus on the hiring process and this is where Google marks a different path too They are known for the curveballs thrown at candidates during interviews which check the adaptability factor than anything else The checkpoints that the company has established in terms of the interview process and the review mechanisms ensure that the weeding out of the wrong person happens at the fastest possible time This does not mean that they do not hire the wrong people but that the quantum of such wrong hires is not substantial enough to disrupt the company The second aspect of communication is even important I am a firm believer of the concept that there is no such thing as over communicating in a corporate environment The practices that Google employs with regards to getting the leadership team in front of the people and answering questions for them is a practice that can be emulated it does get emulated in a lot of firms across a variety of corporate environments There is no replacement to such dialog when it comes to boosting morale of the employees Eric and Jonathan highlight the case of Google shutting down operations in China as an example of how a high impact decision can be communicated well and to high acceptance to the workforce of the company There are countless other anecdotes and case studies on innovation, rewards and general management scattered through this book.This said, all the content of this book will need to be taken with a proverbial pinch of salt Why Because it is Google telling us Not that I hide any negative connotations behind that statement It is just that a company who is a world leader can afford to do a lot of things that most others cannot afford Let s look at an example If you have a firm that is struggling to meet its financial and revenue targets and is pretty much hobbling along, the first thing that gets flung out of the window is work culture In a scenario where everyone rolls up their sleeves and enters the trenches for a bloody battle is no place for a highly work culture oriented place While the example is slightly exaggerated, some of the aspects that the authors talk about here cannot be applied per se to other firms What is needed is a careful introspection of the points they raise and how they can be tuned to best use in your corporate scenario If you apply this as is, it will stick out like a sore thumb A fantastic book Thoroughly loved it


  7. says:

    Don t waste your time, Go now, read this book twice first time will be Aha and the second time you will be underlining and thinking assimilating Give a copy to each of your direct reports irrespective of your industry, if they don t do so like wise, fire them there is no need to work with them If you are not convinced still, here are 5 reasons.1 When the CEO of the Best Company to work for Fortune 2013, 2014 writes about the Google Way of doing things, there must be something profound that we have missed The message in the book was developed as an internal program for its Directors They talk about hiring, culture, decision making, innovation etc The closest that came to sharing on how Google runs, it was In the Plex by Steven Levy This is 10X.2 Google has developed released several products in the last few years and not released many The scalability of their products have been outstanding which means strength in design thinking, automation, user experience, test and releases etc Search, GMail, YouTube, Andoid, Maps, etc Co Author Jonathan was the head of Engineering, he realized quickly that traditional product plans will not work, early in his interactions at Google.3 Leading scientists researchers with Ph.D s to their credit start as Software Engineers The kick seems to be great talent attracts such talented people and ability to work with infrastructure not available anywhere else This book is about the environment for such talented folks to work interact.4 Google products should already be used by most people in the planet Android in Mobile, Search, GMail etc Add to this what we know Glass, Loon for Internet connectivity, Driver less cars, etc I have not even listed Ads, which drive nearly all of Google revenues What drives these smart creators and collaborators to the famed Moon shot thinking 5 10 Things we know to be true and Dont be Evil , while these have been publicized, how they are used everyday internally within the Organization.A Must read book equally for the new age employees and employers


  8. says:

    There is enough here to keep management teams in all departments busy for a long time There is also a lot of flattering stories about how great Google is Get past that and there is a lot of gold.


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  10. says:

    Google CEO , , Google .


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