[PDF / Epub] ☆ Wild West 2.0 Author Michael Fertik – Motyourdrive.co.uk


10 thoughts on “Wild West 2.0

  1. says:

    Managing Your Reputation On The Internet Frontier Every day, people search for your name on the Internet, and all too often trust the Google Truth the collection of search results selected by a computer for their popularity rather than their veracity to decide whether to do business with you, or even just associate with you If you re interested in online reputation, privacy issues and managing your public image on the Internet, there is plenty of content to be found online Unfortunately, much of the information you unearth will be dated, off topic, or too general to be really useful What s , sifting through it all will take time And even though many of the commentators you discover may be knowledgeable and professional, are they qualified to offer advice on the legal aspects of privacy, intellectual property, reputation and business strategy For a attractive alternative, check out Wild West 2.0 an in depth, strategic exploration of online reputation management, with a scope that encompasses both individual and business reputation issues The authors are Harvard Stanford lawyers who created ReputationDefender billed as the world s first comprehensive online reputation management and privacy site and the arguments they present are well reasoned and thorough, with complete documentation and references Using the central metaphor of The Wild West may lack in originality, but it works well enough to establish a sense of why individuals and organizations need to take responsibility for their own well being on the new Internet frontier Online cultural norms and technologies are still evolving too rapidly for real time enforcement by regulatory bodies or legal entities By the time enforcement actions are taken, the reputation horse has left the barn and covered a lot of territory In this environment, the authors argue, an individual simply has to look out for himself There is no sheriff in town Social Reputation The Halo Effect Social Proof American psychologist Edward Thorndike is credited with the first studies among U.S Army subjects in 1920 of the halo effect a measure of how one s initial impression of a person could disproportionately influence all subsequent evaluations and opinions of that individual As the authors point out, this dynamic is alive and well on the web today and when combined with the phenomenon of social proof popularity it creates the basis for social reputation Many reputations are undeserved, especially in the age of digital media and Web 2.0 socialization There are people and companies that have been unfairly smeared and that do not deserve their negative reputations And there are people and companies that have positive reputations beyond what they have earned But the inaccuracy of many reputations does not stop people from using reputation to judge each other My emphasis Unfortunately, simply knowing that these reputational forces exist doesn t provide immunity to them When the first thing we see hear read about a company is negative, that organization has a significant obstacle to overcome in winning our trust and approval And when we hear a rumor that ultimately proves to be unfounded, the initial negative association can still taint our perceptions of the unjustly criticized target It s not fair, but it s real Understanding the basic dynamics of perception makes it easy to grasp why reputation experts insist on the importance of preemptively building reputation capital and addressing issues promptly when negative perceptions arise Once the genie is out of the bottle, there s really no getting it back in not entirely Online Anonymity Doesn t Respect Social Norms Wild West 2.0 also provides useful background information about the psychology of online attacks The book devotes an entire chapter to the difficulties caused by anonymous cowards the malicious attackers who say things online they would never say in person the anonymity of the Internet can also lead to profoundly negative results The worst of human behavior is revealed when nobody is watching Many people allow their worst side to come out when there is no social pressure to behave ethically Without such checks, anonymity can quickly lead individuals and groups away from their humanity and into depravity And there is often no way to resolve disputes or disagreements when the other party to the disagreement cannot be found Perhaps you are among those who still don t accept the idea that your online reputation can really influence your success in the bricks and mortar world Or maybe you are postponing work on your online identity and image until you face an important interview or a major business deal Do yourself a favor and spend an hour skimming through this book or one of the other good titles on the subject soon Also, see our review of DIY Online Reputation Management a hands on guidebook for taking charge of your personal online identity Even if you re not convinced to invest time and money to manage your online reputation right now, consider it cheap insurance to have raised your awareness and taken a baseline measure At the very least, make a point of regularly monitoring Twitter and Facebook for mentions of your company and your name And if you haven t already done so, set up these early warning alerts so you re notified when there s a blip on the radar screen Windows Live ID required Among those books I can recommend Radically Transparent, by Beal and Strauss Trust Agents, by Brogan and Smith and The Future of Reputation, by Solove.


  2. says:

    So you ve opened accounts and signed up for social networks from Facebook to LinkedIn Maybe you have a YouTube channel and are available through your business on a variety of other sites How can you guarantee that you still maintain some degree of privacy while still enjoying the resources available in the online universe Welcome to Wild West 2.0 In this volume, authors Michael Fertik and David Thompson present a systematic explanation of how, even with the best intentions, a modern day internet user can fall victim to spammers, scammers, and worse, those who may seek to besmirch one s reputation by either lifting information or creating false profiles that either block, or create identities that are far afield from your own.From dating sites to political campaign trackers, the web is full of personal data landmines, that, while on the surface may pose no intentional threat to you, but can be used by less than honorable operators to assemble a personal dossier on total strangers by combining information from one site with data from another, in order to create a complete identity based on the aggregation of what was once considered piece meal information.In Wild West 2.0, the authors set out a number of examples of how to protect your web identity and reputation by methodically determining your specific goals about personal internet usage and even making a list of what you wish to accomplish and what people should be privy to your data.Beyond the normal uses of the net search engines, e commerce, social sites, etc the book expounds on a series of schemes designed to have an impact in the worlds of politics, crime and other fraudulent perpetrations Check out the people that tried to make fake donations to the Obama campaign under names like Bill Ayers and Rev Wright attempting to create political gain by making it appear that Obama had these guys as financial supporters The coverage here is broad and certainly will inform most readers on topics and areas of concern that they had heretofore not likely considered There is even a bonus chapter at www.wildwest2.com bonus history Be warned.


  3. says:

    So you ve opened accounts and signed up for social networks from Facebook to LinkedIn Maybe you have a YouTube channel and are available through your business on a variety of other sites How can you guarantee that you still maintain some degree of privacy while still enjoying the resources available in the online universe Welcome to Wild West 2.0 In this volume, authors Michael Fertik and David Thompson present a systematic explanation of how, even with the best intentions, a modern day internet user can fall victim to spammers, scammers, and worse, those who may seek to besmirch ones reputation by either lifting information or creating false profiles that either block, or create identities that are far afield from your own.From dating sites to political campaign trackers, the web is full of personal data landmines, that, while on the surface may pose no intentional threat to you, but can be used by less than honorable operators to assemble a personal dossier on total strangers by combining information from one site with data from another, in order to create a complete identity based on the aggregation of what was once considered piece meal information.In Wild West 2.0, the authors set out a number of examples of how to protect your web identity and reputation by methodically determining your specific goals about personal internet usage and even making a list of what you wish to accomplish and what people should be privy to your data.Beyond the normal uses of the net search engines, e commerce, social sites, etc the book expounds on a series of schemes designed to have an impact in the worlds of politics, crime and other fraudulent perpetrations Check out the people that tried to make fake donations to the Obama campaign under names like Bill Ayers and Rev Wright attempting to create political gain by making it appear that Obama had these guys as financial supporters The coverage here is broad and certainly will inform most readers on topics and areas of concern that they had heretofore not likely considered There is even a bonus chapter at www.wildwest2.com bonus history Be warned.


  4. says:

    Informed report on protecting your reputation onlineAlthough the Internet is the greatest information resource and connectivity medium the world has ever seen, it is still remarkably wild and woolly Millions of shady characters inhabit it, lurking to steal your shirt and sell it back to you at twice the original price Some online con artists set up phony rating sites where they publish scathing reviews of companies products and then extort heavy fees from those firms to remove the negative reviews Malevolent liars use the Internet anonymously to ruin people s reputations or corporations standings with blog attacks and negative postings Reputation management consultants Michael Fertik and David Thompson examine these fraudulent activities and in this disturbing but timely book, and they outline steps you can take to protect your online reputation or the good name of your business Though the book is somewhat repetitive, Fertik and Thompson have created a solid, useful manual on safeguarding your good name online getAbstract recommends it to anyone who has to fight back against online slurs, and to anyone who has a good reputation and wants to keep it.


  5. says:

    Overall a solid book, but I didn t like the style of quotes they used throughout who attributes a quote to simple fact Definitely a decent read, though, especially if you re into online reputation management and digital identity or concerned about how to manage your online profiles at all.


  6. says:

    Interesting read about protecting your online identity and reputation Check out yourself on Google and take pro active steps by signing up with your name at new sites, before someone signs up as you Google has delivered information to people than any other single source in history.


  7. says:

    A very thoughtful and thought provoking book about safeguarding one s online reputation I read it with an organization in mind rather than an individual, and there was not quite as much for small businesses as there was for people, but I still got a lot of useful information out of it.


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Wild West 2.0 summary pdf Wild West 2.0 , summary chapter 2 Wild West 2.0 , sparknotes Wild West 2.0 , Wild West 2.0 53a8f7c The Internet Is Like The Old West A Frontier Rich With Opportunity And Hope, But Also A Rough And Tumble Land Of Questionable Characters, Dubious Legal Jurisdictions, And Hidden Dangers And Just Like The Old West, If You Want To Stake Out Your Territory, You Have To Get There First And Fend For Yourself On The Web, That Means Defending Your Good Name And Reputation Before The Attacks Start Because, Despite The Excellent Product Or Service You Provide, All It Takes Is One Unhappy Customer, Jealous Acquaintance, Or Unsavory Competitor To Start The Rumors Flying Before You Know It, Search Engines Are Regenerating That Negative Publicity Every Time Someone Researches You Or Your Business Wild WestOffers Simple Yet Extraordinarily Powerful Ways To Proactively Protect Your Online Reputation Determine The Extent Of Reputation Damage And Identify Its Original Source Offset Even The Most Savage Attacks And Get The Truth Out There Control How Search Engines Rank And Display Results About Your Business And Your Name Create Positive Internet Content And Buzz That Become Word Of Mouse Marketing In The Age Of Wild West , Everyone Has An Online Reputation Who Do You Want To Create Yours

  • Hardcover
  • 264 pages
  • Wild West 2.0
  • Michael Fertik
  • English
  • 06 November 2019
  • 9780814415092

About the Author: Michael Fertik

Michael Fertik is a published fiction author, poet, produced film writer, and playwright His poetry, short fiction, and novellas have recently appeared in Minor Lits december The Write Launch Eclectica Litro Cease, Cows Feminine Collective etc. His writing has won fiction, poetry, and film prizes and includes a New York Times Bestseller He lives in Palo Alto, California, where he is a Si