[PDF] ✈ American Icon: Alan Mulally and the Fight to Save Ford Motor Company ⚣ Bryce G. Hoffman – Motyourdrive.co.uk


  • Audible Audio
  • American Icon: Alan Mulally and the Fight to Save Ford Motor Company
  • Bryce G. Hoffman
  • English
  • 20 April 2019

10 thoughts on “American Icon: Alan Mulally and the Fight to Save Ford Motor Company

  1. says:

    I had to read this book for one of my MBA classes and was not expecting to like it much given my total lack of interest in the auto industry, Ford, Detroit, etc As it turned out, this is probably one of the most inspiring books I ve ever read, and I found it to be both incredibly compelling and very fast paced to read I ve never wanted to be a CEO okay I still don t , but after reading about what Alan Mulally did at Ford I kinda sorta wanted to be one for a hot second This is a remarkable story of leadership and massive cultural change throughout a huge organization It was also really interesting to learn the whole back story of what Ford had done to put itself in the position of being the only one of the Big 3 to avoid bankruptcy and a government bail out during the financial crisis Bryce Hoffman is a fantastic writer, and I was super impressed by his organization of the narrative and his prose Highly recommended.


  2. says:

    I don t know if the author intended this book to be a solid piece of propaganda for Ford, but it worked I listened to the book on Audiobook and enjoyed every minute The story is well told and Alan Mulally quickly becomes a likable hero to the reader I related to Mulally s approach to people and his humility and genuineness is that a word Hearing about his tendency to laugh and joke amongst his employees who didn t even realize who he was helped me identify one of my favorite characteristics of a good leader sincerity and authenticity The leadership lessons I pulled included the importance of transparency from the top down, the importance of a clear mission statement with strategy, tactics, and metrics tied directly into one another, and honesty when measuring oneself against those metrics I thought it was important that Mulally didn t punish execs when they honestly revealed their units weren t meeting standard, rather he rallied to their side to figure out how the rest of the team could help them come up to standard This example is important people should be free to fail, but then we must help them identify why they have failed and guide them to success Hearing all of the changes Ford implemented before the other automakers were even acknowledging they were in trouble gave me a great deal of respect for the Ford Corporation I have started taking note of their commercials and their cars on the road again, after previously discounting them On that count, the propaganda worked Congratulations to Alan Mulally on a historic turnaround and to the Ford Corporation for their diligence in pursuing excellence This was a worthwhile and recommended read.


  3. says:

    Simply put, this book is a page turner And that s not what you d normally expect from a business book But there s a great story here, well told, that excites the mind.There hasn t really been a bigger story in the last half decade than the economy, and along with the banking and housing sectors, America s big three automotive manufacturers have been key players in that story But amid an economy in decline and two cross town rivals falling toward default, Ford managed to plot a different course This book is the story of that startling rebirth It briefly chronicles the history of Ford, appraising its ups and downs and the resulting corporate culture its history had created And it looks at the trouble it was facing along with the rest of the auto industry in the mid 2000s But things took a decisive change for Ford when Bill Ford Jr volunteered to step down and CEO and bring in outside help And the person he tapped for that responsibility was Alan Mullaly, a top executive who had just led a resurgence at Boeing.American Icon is really three books in one It is an interesting piece of modern American history, chronicling the inside workings of a key economic player in the midst of historic economic troubles throughout the country and the world It is also a business book, with thoughtful and inspiring ideas for rethinking corporate culture, business workflows, and entrenched mindsets with cross functional teams, openness, responsibility, and a carefully focused but always updating plan And third, it is an interesting biography of both Bill Ford Jr and Alan Mullaly, giving insight into their personalities and approaches to business.Mulally s ideas of emphasizing simplicity, comporting vision with reality, and demanding open collaboration and communication among team members worked wonders at Ford He paints a compelling picture of how a corporate structure at whatever level could work constructively and agilely to effect productive change and breed success I often had to put the book down so I could jot down ideas for making some of his principles work in my own workplace This business book almost pulls new ideas out of you by stimulating your thinking at least, it did for me.I loved this book, and am happy to enthusiastically recommend it It s a fascinating case study in successful business coupled with compelling modern history told as a fast moving story You will not be bored in fact, you ll be pulled in to Mulally s vision as you see it unfold before you.


  4. says:

    Excellent book about the Ford Motor Company, and Alan Mulally s success in bringing the company to profitability It is especially interesting to me since I have spent most of my adult life either working for or working with this company It is quite something to have them discussing meetings in the glass house just as you are driving by there on the highway


  5. says:

    Our CEO gets the credit for my discovery of American Icon Alan Mulally and the Fight to Save Ford Motor Company, by Bryce G Hoffman He mentioned that he was reading it and that he recommended it to all of us Hoffman spent 22 years as a newspaper reporter, covering, among other industries, the automobile industry in Detroit He does than just report the facts though he does that, and quite extensively he also dives into the people who made the story of Ford s turnaround so impressive.Alan Mulally, the CEO who s something of a rock star to those in the business world, becomes than someone with just the right touch Hoffman takes readers behind the scenes, into the day by day that he faced.The book, though, doesn t start with Mulally It starts with Henry Ford and the company he founded over 100 years ago Readers get a sweeping view of the history of the company and the limitations placed on it by the people within There were all kinds of financial hurdles Ford faced, but what impressed me than that was the way Mulally combatted the toxic culture Ford had embedded at every level He didn t throw up his hands and walk away and, from the accounts in the book, he wasn t even tempted , but dealt with it head on with optimism.I couldn t help but think of some of the toxic cultures I ve come across in my life, whether in small groups, parishes, or even companies Mulally reminds me of some of the people I ve known who seem, at first, to be too good to be true.Surely they can t be for real, I ll think to myself No one is that nice And yet, I find, these people are It s the light of Christ shining through them the Holy Spirit at work the inner glow of what s possible.The path to success is one that was worth reading Hoffman made this book into a cautionary tale, a business case, and a stellar storyline It s the kind of book that doesn t have to be fiction to be a page turner.


  6. says:

    A fascinating behind the scenes look at how Mulally and his team saved Ford Motor Company There were numerous tactical moves involved, but at the end of the day, the turnaround hinged on three basic elements 1 Having a clear point of view about the future of Ford 2 Having a clear plan for getting to that future reality 3 Smart people relentlessly working together to execute that plan Mulally rightfully gets much of the credit for the turnaround, but Bill Ford is the unsung hero in my opinion He showed tremendous self awareness and humility when he voluntarily stepped down as CEO, brought in Mulally from the outside, and then gave him all the support he needed A case study in good leadership and the power of organizational health.


  7. says:

    Books about CEOs are books about the management of large organizations In 2006 Alan Mulally, was recruited by Bill Ford to come his family s namesake company to save the brand The timing was propitious Ford had already begun its own rescue internally and the collapse of the auto industry was over two years away Mulally and his team were able to secure sufficient financing to survive the impending credit collapse.Hoffman has written a puff piece That is not that unusual in a genre which includes Lee Iacocca s ghost written autobiography or Walter Isaacson s Ste Jobs If you read these works what you will find is a common denominator vision Mulally is devoted to the process, Jobs to imagining the future interrelationship of man and machine, and Iacocca to top to bottom leadership.This is a good book The problem with it will be that some would be mangers will apply principles and processes that worked in very large industrial organizations to much smaller ones The downward economies of scale may not play out as successfully as it did for Ford or for that matter Apple The vision thing as the first President Bush liked to say will always pay off, if the vision is clear.


  8. says:

    I knew essentially nothing about business or cars before reading American Icon, and while it does not necessarily read like a thriller than a business book like a review on the cover claims, it was mostly easy to read and stay involved in the plot Seeing Alan Mulally speak a few months ago was cool, but after reading this book it now feels like an honor This guy is seriously the bomb, and I would definitely recommend this complex, interesting account of how Mulally saved Ford.


  9. says:

    This is an incredibly vivid view of events that have been a large part of my life for the last several years It provides a view of the journey many of us in the trenches didn t have At many times, I found myself comparing my experience against the actions and events described Everything is consistent with my memory and greatly enhanced my understanding.


  10. says:

    Very well written and engaging, but ultimately it s a love letter to unfettered capitalism, unbalanced corporate executives, and the poor plight of independently wealthy individuals who stock isn t worth quite as much as it once was In the moment, it s an empathetic struggle to save something important When I take a step back, it s sort of just the story of people getting paid millions and millions of dollars to solve the problems created by other multi millionaires Definitely some worthwhile leadership takeaways, but probably not a 400 page book for all that.


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American Icon: Alan Mulally and the Fight to Save Ford Motor Companycharacters American Icon: Alan Mulally and the Fight to Save Ford Motor Company, audiobook American Icon: Alan Mulally and the Fight to Save Ford Motor Company, files book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, today American Icon: Alan Mulally and the Fight to Save Ford Motor Company, American Icon: Alan Mulally and the Fight to Save Ford Motor Company 6c02b THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY At The End Of , Ford Motor Company Was Just Months Away From Running Out Of Cash With The Auto Industry Careening Toward Ruin, Congress Offered All Three Detroit Automakers A Bailout General Motors And Chrysler Grabbed The Taxpayer Lifeline, But Ford Decided To Save Itself Under The Leadership Of Charismatic CEO Alan Mulally, Ford Had Already Put Together A Bold Plan To Unify Its Divided Global Operations, Transform Its Lackluster Product Lineup, And Overcome A Dys Functional Culture Of Infighting, Backstabbing, And Excuses It Was An Extraordinary Risk, But It Was The Only Way The Ford Family America S Last Great Industrial Dynasty Could Hold On To Their Company Mulally And His Team Pulled Off One Of The Great Est Comebacks In Business History As The Rest Of Detroit Collapsed, Ford Went From The Brink Of Bankruptcy To Being The Most Profitable Automaker In The World American Icon Is The Compelling, Behind The Scenes Account Of That Epic Turnaround On The Verge Of Collapse, Ford Went Outside The Auto Industry And Recruited Mulally The Man Who Had Already Saved Boeing From The Deathblow Of To Lead A Sweeping Restructuring Of A Company That Had Been Unable To Overcome Decades Of Mismanage Ment And Denial Mulally Applied The Principles He Developed At Boeing To Streamline Ford S Inefficient Operations, Force Its Fractious Executives To Work Together As A Team, And Spark A Product Renaissance In Dearborn He Also Convinced The United Auto Workers To Join His Fight For The Soul Of American Manufacturing Bryce Hoffman Reveals The Untold Story Of The Covert Meetings With UAW Leaders That Led To A Game Changing Contract, Bill Ford S Battle To Hold The Ford Family Together When Many Were Ready To Cash In Their Stock And Write Off The Company, And The Secret Alliance With Toyota And Honda That Helped Prop Up The Amer Ican Automotive Supply Base In One Of The Great Management Narratives Of Our Time, Hoffman Puts The Reader Inside The Boardroom As Mulally Uses His Celebrated Business Plan Review Meet Ings To Drive Change And Force Ford To Deal With The Painful Realities Of The American Auto Industry Hoffman Was Granted Unprecedented Access To Ford S Top Executives And Top Secret Company Documents He Spent Countless Hours With Alan Mulally, Bill Ford, The Ford Family, Former Executives, Labor Leaders, And Company Directors In The Bestselling Tradition Of Too Big To Fail And The Big Short, American Icon Is Narrative Nonfiction At Its Vivid And Colorful Best


About the Author: Bryce G. Hoffman

Is a well-known author, some of his books are a fascination for readers like in the American Icon: Alan Mulally and the Fight to Save Ford Motor Company book, this is one of the most wanted Bryce G. Hoffman author readers around the world.